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Embattled
Japanese automaker Toyota has agreed to sponsor an illuminated
sign rising high above the Wrigley Field bleachers — an
advertising intrusion that has rankled the local alderman and
may run afoul of the ballpark’s landmark designation. Sports
marketing expert Marc Ganis estimated that the deal could bring
the Ricketts family up to $2.5 million-a-year because Wrigley
has no advertising “clutter” and the Cubs are the only team in
baseball with its own “national broadcasting network.” 
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